NOWN UNOWN, Seoul

Year. 2025

Usage. Fragrance Store

Floor Area. 24ใŽก

Location. 17, Bukchon-ro 1-gil, Jonno-gu

Work Scope. Space Design, VMD

Director. Jihoon Lim

Space Design. Sol Choi

Construction. Seokhyeon Ji

Photographer: Yoochun Park

Architect. Yonunghan Chung Architects

๋ถ์ดŒ ๋…ธ์šด ์–ธ๋…ธ์šด ์‡ผ๋ฃธ์€ ํ–ฅ์„ ํ†ตํ•ด ‘๋‚˜’๋ฅผ ์•Œ์•„๊ฐ€๋Š” ๋ธŒ๋žœ๋“œ์˜ ์—ฌ์ •์„ ์ผ์ƒ์ ์ธ ๊ณต๊ฐ„์˜ ํ˜•ํƒœ๋กœ ๊ตฌํ˜„ํ•œ ์žฅ์†Œ์ž…๋‹ˆ๋‹ค. ์ต์ˆ™ํ•œ ์ƒํ™œ ํ™˜๊ฒฝ์„ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•˜๋˜, ํ–ฅ์ด ์ „ํ•˜๋Š” ๊ฐ๊ฐ์  ์ˆœ๊ฐ„์— ์ง‘์ค‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ตฌ์„ฑํ•˜์—ฌ ๋ธŒ๋žœ๋“œ๊ฐ€ ์ œ์•ˆํ•˜๋Š” ์ž๊ธฐ ํƒ์ƒ‰์˜ ๊ฒฝํ—˜์„ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ด๋Œ์–ด๋ƒ…๋‹ˆ๋‹ค.


์šฐ๋“œ์™€ ๊ธˆ์†, ๋ฐ˜ํˆฌ๋ช… ์œ ๋ฆฌ๊ฐ€ ๊ฒน์ณ์ง€๋ฉฐ ๋งŒ๋“ค์–ด๋‚ด๋Š” ๋ฐ˜์‚ฌ์™€ ์—ฌ๋ฐฑ์€ ์ต์ˆ™ํ•œ ์žฅ๋ฉด ์†์—์„œ ๋ฏธ๋ฌ˜ํ•œ ๋‚ฏ์„ฆ์„ ๋“œ๋Ÿฌ๋ƒ…๋‹ˆ๋‹ค. ์œ ๋ฆฌ ๋„ˆ๋จธ๋กœ ํ๋ฅด๋Š” ์˜์ƒ์˜ ๋น›๊ณผ ์ž”์ž”ํ•œ ๊ณต๊ธฐ์˜ ๊ฒฐ์€ ๊ฐ๊ฐ์ด ์„œ์„œํžˆ ์ „ํ™˜๋˜๋Š” ์ˆœ๊ฐ„์„ ํฌ์ฐฉํ•˜์—ฌ ์ƒˆ๋กœ์šด ์‹œ๊ฐ์  ๊ธด์žฅ๊ฐ์„ ๋งŒ๋“ค์–ด๋ƒ…๋‹ˆ๋‹ค.


์ œํ’ˆ ์ง„์—ด์€ ๋™์„ ์— ๋”ฐ๋ผ ์ž์—ฐ์Šค๋Ÿฝ๊ฒŒ ์ด์–ด์ง€๋„๋ก ๊ณ„ํšํ–ˆ์œผ๋ฉฐ, ๋ชฉ๊ฐ€๊ตฌ๋Š” ์ˆ˜๋‚ฉ๊ณผ ์ง„์—ด ๊ธฐ๋Šฅ์„ ํ•˜๋‚˜์˜ ๊ตฌ์กฐ๋กœ ํ†ตํ•ฉํ•ด ํ˜‘์†Œํ•œ ๋ฉด์ ์—์„œ๋„ ์šด์˜์˜ ํšจ์œจ์„ ํ™•๋ณดํ–ˆ์Šต๋‹ˆ๋‹ค. ์ฃผ์š” ์‹œ์„  ๋†’์ด์— ๋งž์ถ˜ ๋””์Šคํ”Œ๋ ˆ์ด์™€ ๋ถˆํ•„์š”ํ•œ ์š”์†Œ๋ฅผ ์ตœ์†Œํ™”ํ•œ ๋ฐฐ์น˜๋Š” ํ–ฅ ์„ ํƒ ๊ณผ์ •์— ์ง‘์ค‘๋„๋ฅผ ๋†’์ด๋ฉฐ, ๊ณต๊ฐ„ ์ „์ฒด๋Š” ๋ธŒ๋žœ๋“œ์˜ ๋ฉ”์‹œ์ง€๊ฐ€ ๊ณผํ•˜์ง€ ์•Š๊ฒŒ ์Šค๋ฉฐ๋“ค๋„๋ก ์กฐ๋„์™€ ์žฌ๋ฃŒ์˜ ๋น„์œจ์„ ์กฐ์ •ํ•ด ์™„์„ฑํ–ˆ์Šต๋‹ˆ๋‹ค.